Night view of Grievesons Yard, portrait

Content proposal

Grievesons Yard

Eighty-three apartments

A waiting list built before the first keys turn.

To be seen in

  • ITV News
  • Sky News
  • Yahoo
  • The Times
  • The Guardian
  • The Telegraph
  • Financial Times
  • The Independent
  • Evening Standard

More Than Content.A Campaign Built to Sell.

Grievesons Yard is an 18 month opportunity to build awareness and waiting list demand before the first keys turn.

I suggest that I conduct a campaign that covers a combination of content creation, digital marketing, tech development, PR and pre-sales.

Rather than only documenting the development, we feed the data from social content, drone footage, timelapse and storytelling, into the website's waiting list system, as one coordinated sales engine.

Campaign Goal: build a qualified audience early, grow the waiting list throughout construction, generate reservations ahead of completion, and give all 83 apartments the best chance of being rented in the quickest period of time.

83

Apartments

The full scheme, with a waiting list built before keys.

18

Months

Time to build awareness, anticipation and demand.

1

Campaign

One sales engine from content to reservations.

Discounted offer

A Done For You Campaign

A turnkey marketing campaign that takes the development from breaking ground to launch with one continuous story telling campaign designed to build demand and oversubscribe waiting lists.

Video Production

3 films / week

What’s included

  • 5.2K cinema cameras
  • Pro audio
  • Script
  • Colour Grading
  • Professional edit
  • Conversion captions
  • Multi-platform posting
  • Social Media Management
Per videoWeeklyStandard Price£400£1,200Discount Price£200£600

50% off · billed monthly*

Drone video

1 film / week

What’s included

  • 8K Drone
  • 4K Photographs
  • Aerial footage
  • Colour grading
  • Professional edit
  • Pilot ID Registration
  • Internal building video tours
  • Social Media Management
Per videoWeeklyStandard Price£450£450Discount Price£200£200

56% off · billed monthly*

If more budget is available, I'd like to be able to dedicate more time to the project and contribute additional tech development, sales efforts, and overall input.

Add-ons

Add-ons

*Billed monthly on an 18-month agreement. Weekly rates describe the work, not week-to-week engagement.

Press & PR

Press & PR

Website development

Website development

Offer: I would create a full Premium Grievesons Yard Website at no extra cost if you commence the work with 2 months payment.

Monthly total £3,200

Apple App Store

iOS App Offer

Let's develop a full iOS App, at no extra cost to you.

Grievesons Yard

Join CommunityCreate Account
  • 🎉

    Grievesons Yard

    now

    Congratulations!

    Waiting List Position: 401!

  • 🧘

    Grievesons Yard

    7h

    Grieveson Yard Pilates Class

    Starts 7:00AM Tomorrow morning!

  • 🍵

    Grievesons Yard

    12m

    Cafe now stocks Matcha Latte!

    Reserve yours now!

  • ☕

    Grievesons Yard

    2m

    Coffee to your door?

    Just send the request!

An App could be a fantastic local press release angle. We could run local community events through an “Ousburn Passport” app that works with local businesses and brands, which puts Grieveson Yard at the centre. I can come up with lots of ideas to catch the eye of the local papers.

Offer: I would complete a full Grievesons Yard iOS App, for Waiting List and resident activities, launched and hosted on the Apple App Store, if we could negotiate a substantial period of the term as commencement payment.

Alternatively, this could be billed as a standard project separately at a later date.

I’ve put this list of services together based on achieving the main priorities you’ve told me, and set them well below industry prices to get us rolling on a working relationship.

Hopefully this can be the first project of many.

Any questions, please ask,

Paul Somerville